BMW ConnectedDrive: A New Era for Customizable Car Features

In the evolving landscape of automotive technology, BMW is at the forefront of a significant shift in how drivers can experience their vehicles. The company's ConnectedDrive system introduces a flexible approach to digital services, allowing customers to purchase or subscribe to features even after they have taken their cars off the lot. This modern model contrasts sharply with traditional purchasing processes where all features needed to be decided at the time of sale. Roger Engeros, the Nordic Sales and Marketing Manager for BMW ConnectedDrive, emphasizes the myriad benefits this new paradigm brings, particularly for buyers of used vehicles. According to Engeros, many used car buyers face the dilemma of missing out on advanced features that the original owner did not select. With ConnectedDrive, they can now activate these features, customizing their vehicles to suit individual preferences long after their initial purchase. For instance, a notable feature available through BMW ConnectedDrive is the Driving Assistant Plus. This sophisticated system is designed to enhance safety and convenience by providing steering, braking, and acceleration assistance in a variety of driving scenarios, particularly on highways and during traffic jams. For frequent long-distance travelers, this feature may become indispensable. However, urban commuters may view it as less of a priority. Through the innovative subscription model, users can choose to activate this feature temporarily for occasions like holiday trips, or they can purchase it outright if their driving habits change over time. Moreover, ConnectedDrive extends beyond driving assistance. Additional functions, such as Parking Assistant, speed camera warnings, remote control via a smartphone app, and High Beam Assistant can also be added based on the vehicle's technical capabilities. This flexibility means that car buyers can tailor their experience to match their lifestyle, preventing them from feeling locked into their initial choices. One of the crucial advantages of this approach is its potential impact on resale values. New car buyers can rest assured that forgetting to select certain desirable options won't dramatically diminish their cars' value when it's time to sell. Similarly, used car shoppers no longer need to restrict themselves to models with specific features already installed; they can make informed decisions based on personal preferences rather than being limited by the prior owner's choices. In sum, BMW ConnectedDrive represents a transformative development in automotive technology, making it easier for drivers to stay modern and equipped with the features they truly want. The ability to seamlessly activate and deactivate features means that today's buyers can drive a car tailored to their needs and preferences, enhancing not just their driving experience but also the overall value of their investment. Related Sources: • Source 1 • Source 2