Building a Sustainable Wardrobe: Tips from MQ's New Store in Stockholm
As the leaves turn and the chill of autumn settles in, many of us find ourselves contemplating our wardrobe choices. MQ, a trendy fashion retailer, has just launched a new concept store in MOOD Stockholm, attracting attention not only for its styles but also for its sustainable approach to fashion. The opening highlights the need for thoughtful shopping, asking consumers to reflect on how to curate a versatile, long-lasting wardrobe.
Choosing the right pieces is paramount. Marcus Wennergrund, purchasing manager for MQ’s men's collection, presents an approach that encourages customers to ask themselves pivotal questions before shopping: - Will this coat last for several years, or is it a one-season wonder? - Does this sweater coordinate with what I already own, or will it just lead to more unnecessary purchases?
With the current trend of overconsumption, particularly in fast fashion, adopting a basic wardrobe can be valuable for both your finances and the environment. The beauty of a well-constructed wardrobe lies in its versatility and longevity. Wennergrund mentions that there isn’t a universal baseline style; rather, it’s crucial to tailor your wardrobe to your personal taste and needs.
Essentials for a Timeless Wardrobe
According to Wennergrund, key foundational pieces include: - Jeans - Solid Colored T-Shirts - Overshirts - Cotton Sweaters
These are versatile items that can be mixed and matched in various settings, reducing the need for additional clothing and cutting down on waste.
Ylva Morud, the design and purchasing manager at MQ, emphasizes the adaptability of the suit. It is a piece that transitions seamlessly across seasons and occasions. Morud suggests pairing a blazer with casual items such as t-shirts and sneakers, or dressing it up with a poplin shirt and loafers for office wear.
Building a Seasonless Wardrobe
Creating a timeless wardrobe doesn't have to be restrictive. Morud shares that layering is key to maintaining stylishness across changing seasons. A blazer can serve as a light jacket during summer evenings or a warm layer in winter. Here is a selection of essentials recommended by Morud: - Suit - Jeans - Basic Colored T-Shirts - Classic Poplin Shirt - More Festive Blouse or Top - Set with Top and Bottom
Additionally, a white cotton shirt proves its worth as a versatile garment. Its functionality can range from formal events when tucked into tailored pants to casual outings alongside a relaxed pair of jeans or stylish skirts.
Maximizing Garment Durability
Wool garments, known for their durability, present a sustainable option. They require less frequent washing and, with proper care, can last for years. Here are some garment care tips for longevity: - Hang Correctly: Ensure coats and blazers hang on wider hangers; knitwear should be stored flat to maintain shape. - Use Pilling Removers: Gently remove any pills with a wool comb to preserve fabric integrity. - Roll Clothes for Travel: Rolling rather than folding can minimize creases and save suitcase space. - Smart Storage: Store clothes in cool, dry conditions and consider cedar wood to deter moths.
The MOOD Stockholm Experience
The recent launch of MQ's store in MOOD Stockholm goes beyond fashion. It provides a space focusing on basic essentials steeped in timeless design and high quality. Customers can schedule appointments with stylists, ensuring tailored help in building their perfect wardrobe. Additional smart services include a personal shopper, a secondhand program, tailoring services, denim redyeing, and sneaker cleaning—all aimed at promoting sustainable fashion practices.
As you embark on your shopping this autumn, consider the longevity of your purchases and how they fit into your daily life. With thoughtful decisions, you can evolve your wardrobe into one that is not only stylish but also sustainable.
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