Cupra's Terramar: The Electrifying SUV Redefining Performance and Sustainability
Cupra, a dynamic member of the Volkswagen Group, embarks on an innovative journey with the unveiling of its latest model, the Terramar. This ambitious SUV showcases the brand's commitment to capturing the rapidly expanding segment of electrified vehicles in Europe. As the first hybrid SUV under the Cupra badge, the Terramar integrates new-generation plug-in hybrid technology, boasting an impressive electric range exceeding 100 kilometers. With a remarkable power output of up to 272 horsepower (200 kW), it promises to blend efficiency with exhilarating performance.
According to Wayne Griffiths, CEO of Cupra, the Terramar is set to redefine the potential of SUVs, merging emotional appeal, high performance, and striking design. The vehicle instantly captivates with its distinctive shark-nose front and elongated hood, paired with a modern lighting signature featuring triangular headlights that enhance its sporty demeanor. Inside, the driver-focused layout is designed to evoke passionate driving experiences, equipped with a 12.9-inch infotainment system and a portfolio of connected services via Cupra Connect, all tailored to enrich the driving journey.
Sustainability stands as a cornerstone of the Terramar's design philosophy, reflected in its eco-friendly interior materials. The sports seats are available upholstered in fabrics made from 100% recycled SEAQUAL YARN, or disposed leather processed through a plant-based method, showcasing Cupra’s dedication to environmental stewardship. This blend of sustainability and innovation positions Cupra favorably in the marketplace, aligning with its growth trajectory since its inception in 2018, which has seen the delivery of roughly 700,000 vehicles.
The Terramar not only embodies Cupra’s evolution into a more mature and assured brand but also highlights its unwavering commitment to authenticity. "This exciting new model secures our identity while pushing us further in the realms of design, functionality, and performance," Wayne Griffiths remarked. The SUV has also made its mark by becoming a finalist for the Car of the Year 2025, following in the footsteps of its predecessors, the Formentor and Born, which were recognized in 2021 and 2022 respectively.
Available in Sweden, the Terramar offers consumers a choice of five different drivetrains, including TSI, eTSI mild hybrid, and the advanced eHybrid plug-in hybrid offering up to 272 horsepower with a capable 204-horsepower engine. With fast charging capabilities reaching 50 kW DC, the Terramar culminates a blend of performance, efficiency, and technological advancement that not only appeals to car enthusiasts but also to those committed to a sustainable future.
As Cupra forges ahead with the Terramar, it illustrates the brand's evolving narrative—one where high performance and environmental consciousness can harmoniously coexist. With an enticing combination of design, sustainability, and efficiency, the Terramar is poised to lead the charge into a new era of electrified SUVs.
Related Sources: