Embracing Freelance Life: Insights from Caroline Lindén on Navigating Modern Work Culture

In a world where professional identities are increasingly fluid, some individuals are actively shaping their own work lives. Caroline Lindén epitomizes this trend; she juggles freelancing with Frilans Finans while leading a company that develops AI support for schools. Caroline's dual roles reflect a modern work life characterized by versatility and a passion for innovation. "I like being a combination of things," Caroline shares, expressing her enjoyment in diversifying her skill set and interests — from photography and marketing workshops to managing a growing team in her company. For Caroline, maintaining distinct identities is crucial. "If I were to put everything in the same company, it would just become a big mess. I don’t want to mix everything. When I operate under my name, I freelance and can do what I want without complications." Caroline’s perspective mirrors a broader shift in work culture, as many today engage in multiple roles to create a fulfilling professional life. "Work life has changed. People don’t just do one thing anymore. They work a little here, a little there, sometimes from Gotland or abroad. Since the pandemic, more people have tasted flexibility, and I don’t think we’ll go back to the traditional 8 to 5 schedule in the same way again." Caroline’s journey into freelancing began during her student years, a time she deemed perfect for exploring her capabilities while earning extra income. Now, as a parent, her approach has evolved. "Now I have to be better at structuring my assignments and charging properly. I have learned to value my time and what I actually contribute." Recognizing that freelancing can shift depending on life circumstances, Caroline expresses gratitude for her early start. "It made me feel secure starting to freelance again after several years as an employee in the IT industry." She advocates for the inclusivity of freelancing, emphasizing that anyone can pave their way in this dynamic work landscape. "I wanted to show that a person who looks like me can also be a freelancer. This work life is open to more people than you think." Networking plays a vital role in Caroline’s success. She emphasizes the importance of building connections within the freelance community to find clients, partners, and friends. "That’s also how I got in touch with Frilans Finans in the first place. Networking has enabled me to initiate my projects, including Foundher Sthlm, a network for women who freelance or own businesses." For those contemplating a foray into freelancing, Caroline shares practical advice: 1. Start small and preferably alongside another commitment. 2. Set realistic expectations as success takes time. 3. Conduct thorough research to identify potential clients and pitch ideas to friends. 4. Build a strong network — it’s essential. 5. Continuously test, evaluate, and adjust your approach. 6. Utilize services like Frilans Finans to simplify the start-up process. Frilans Finans, since its inception in 1999, has empowered over 100,000 self-employed individuals across various industries to invoice without setting up a limited company or sole proprietorship. Authorized by the industry organization Egenanställningsföretagen since 2018, it aims to enhance security for the self-employed and their clients. Whether you’re starting your career or seeking a change, Caroline Lindén’s journey illustrates the potential of the freelance economy in shaping the future of work. Related Sources: • Source 1 • Source 2