End of an Era: Denmark’s Postal Service Transitions to Private Hands as Digital Communication Prevails
On December 30, 2023, the Danish public postal company, PostNord, will deliver letters for the last time, marking the closure of a service that has been fundamental to Denmark since its inception in 1624. Established by King Christian IV as a Christmas gift to his people, this public service has experienced a dramatic shift, now transitioning to package deliveries only. The mail service will be taken over by a private company due to the remarkable decline in letter volumes, driven by the rise of digital communications.
Over the past quarter-century, Denmark has seen a staggering 90% decrease in the number of letters sent, plummeting from 14 billion in 2000 to just 110 million the previous year. Financial struggles further compounded the situation, with PostNord incurring losses of 428 million Danish crowns (approximately 57 million euros) in 2024, partly due to legislation fostering free competition in the postal market and eliminating significant state subsidies.
In March 2023, the decision to cease letter deliveries was officially announced, coinciding with the elimination of 1,500 jobs within the state-run company. While PostNord will continue to manage letter deliveries in Sweden, its Danish operations will now solely focus on the increasingly lucrative package delivery market, thanks to the surge in online shopping. A public campaign, framed with nostalgia, has been launched to present the change as a new beginning for the service.
This transition has resulted in the removal of around 1,500 iconic red mailboxes that have dotted the Danish landscape since the late 1800s. Not all was lost, however, as PostNord donated 1,200 of these mailboxes to Danmarks Indsamling, a significant annual charity event supporting numerous humanitarian organizations. These mailboxes were auctioned off on December 15, 2023, fetching prices of 1,200 to 2,000 crowns (approximately 160-280 euros) within hours.
The Danish Ministry of Transport deems the decision to end letter delivery as both justifiable and necessary to keep pace with the changing times. While there are ongoing concerns regarding service accessibility for rural populations or those averse to digital communication, the rights of citizens to opt for paper mail remain enshrined in Danish law. As a consequence, DAO, a private company, will now assume responsibility for collecting, sorting, and delivering letters in Denmark, already maintaining various retail points across the country.
Despite the digital revolution, letters still hold significance for many Danes. The national digitalization agency reports that approximately 270,000 citizens, around 5% of the population, do not subscribe to the digital mail service, and an emerging appreciation for handwritten letters among youth reflects a desire for personal connection in a digital age.
The transition to DAO is expected to be smoother with government support amounting to 110 million Danish crowns (about 14.7 million euros). CEO Hans Peter Nissen indicated that DAO managed around 21 million letters in 2024, with projections to almost double that number to 50 million by the following year.
Denmark is not alone in reevaluating its postal service operations. For example, Deutsche Post in Germany has also announced plans to cease air delivery for mail and packages starting in April 2024, opting for rail transport instead as an environmentally sustainable practice. This decision comes amidst their own financial turmoil, leading to the laying off of approximately 8,000 employees from a total workforce of 187,000.
As Denmark bids farewell to its traditional letter delivery, the evolution of the postal service highlights the broader trends impacting communication globally, emphasizing a shift towards digital engagement while still acknowledging the sentimental value of handwritten correspondence in unique ways.
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