Greek Tourism Development a Major Priority for the Government, Minister of Tourism Emphasizes
In a recent meeting with the competent committee of Parliament, Minister of Tourism Olga Kefalogianni highlighted the government's focus on promoting sustainable development in Greek tourism as a top priority. Kefalogianni emphasized the need for targeted legislative initiatives to support this strategy, which aims to enhance the country's tourism sector. During her presentation, Kefalogianni shared data indicating the global travel market's confidence in the Greek tourism product. She pointed out a noticeable increase in travelers' preference for Greek destinations, particularly during the so-called shoulder season and winter months. One of the key statistics highlighted by the Minister was the significant rise in inbound travel traffic during the period of January to April 2024. The data showed a 200 increase compared to the same period in 2023, a year that witnessed remarkable performance in the tourism sector. Additionally, travel receipts experienced a 22 growth in the mentioned timeframe, indicating positive economic impact from the increased tourist activity. The Minister's detailed presentation underscored the success of Greece in attracting visitors and boosting tourism revenues, positioning the country as a desirable travel destination. Kefalogianni's advocacy for legislative measures to further support sustainable tourism growth reflects the government's commitment to leveraging the potential of the tourism industry for economic development and environmental preservation.
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