Rethinking Corporate Mobility: The Strategic Shift in Vehicle Fleet Management

In today's ever-evolving mobility landscape, traditional approaches to vehicle fleet management are being fundamentally challenged. Carl Franke emphasizes that what was once focused primarily on securing financing and maintaining competitive conditions has now transformed into a strategic issue, influencing the broader economy, sustainability, and employer branding. With the increasing importance of electrification, EU-adapted regulations, and heightened sustainability requirements, the management of vehicle fleets has become more than just a logistical concern; it is now integral to companies' strategic agendas. Companies are starting to recognize their vehicle fleets as valuable resources that require a thorough understanding of costs, compliance with legal mandates, environmental impact, and technology choices. As Franke notes, "We become a natural support in that respect." An increasing number of organizations are opting to outsource fleet management to gain better control over their operations. This trend has seen significant growth in recent years; research from Vroom indicates that the vehicle administration market has expanded by 10 percent, which translates to over 20,000 additional cars in the last three years alone. However, many companies struggle to align their expected costs with actual expenditures. Gaining an accurate view of total cost ownership (TCO)—which encompasses service charges, tires, and residual value—can be challenging. To achieve a holistic understanding, organizations must step back and bring all costs into view, which creates a solid foundation for making informed decisions and ultimately fosters cost-effectiveness. Data emerges as a crucial element in meeting legal requirements, particularly in light of the new sustainability reporting legislation known as CSRD (Corporate Sustainability Reporting Directive). Companies are increasingly required to provide detailed environmental data about their operations, a task that fleet management companies like Fleet Support are well-equipped to assist with, thanks to their comprehensive fleet data capabilities. With accurate data, Franke argues, companies can meet legal obligations while also steering towards their own sustainability and business objectives. Yet, there remains a sense of uncertainty among decision-makers regarding electrification—questions about critical infrastructure, battery health, and residual values incite hesitation. Despite this, many industry players are actively working to dispel myths and deliver factual information that facilitates informed decision-making. "When we show the numbers, the decisions become easier," Franke claims, asserting that electrification transcends mere sustainability; it represents a significant business advantage. Collaborating with a fleet management provider extends beyond the realm of effective administration—it enables organizations to free up resources, gain control, and promote growth without sacrificing sustainability. Frankly concluded, "Our task is to give companies the freedom to focus on their core business. When mobility is managed strategically, it is not a cost; it becomes an asset." **About Fleet Support**: Part of Volkswagen Financial Services, Fleet Support specializes in aiding companies with extensive vehicle fleets transition to sustainable mobility options, regardless of car brands. They provide a comprehensive mobility solution that includes financing, proactive advice, personal support, smart digital tools, and transparency in costs—ultimately enabling businesses to conserve time and resources. Related Sources: • Source 1 • Source 2