Revolutionizing Eyewear: Synsam's Innovative Manufacturing Hub in Northern Sweden

Inaugurated in 2022, Synsam's production and innovation center in Frösön, located just outside Östersund, marks a pivotal moment for the Nordic eyewear industry as it emerges as the first large-scale manufacturing facility for glasses in the region. Recognized as one of the world's most modern eyewear production industries, this factory beautifully marries the elements of classic craftsmanship with contemporary design prowess. CEO and Group President Håkan Lundstedt emphasizes the strategic significance of manufacturing in Sweden. "By producing locally, we can drastically shorten lead times, adapt our product assortment more swiftly, and guarantee high and consistent quality. Ultimately, it's about offering better choices for our customers." Craftsmanship is at the heart of Synsam's vision as the factory produces standout collections such as Jämtö and Isa Nord, which take direct inspiration from the enchanting landscapes of northern Sweden. The colors reflect the verdant forests and majestic mountains, while the frame designs are tailored for practical daily wear, crafted from durable materials suitable for an active lifestyle. Emilia Hallqvist, an assembler at the Frösön facility, shares her passion for the detailed craftsmanship involved in eyewear production. "Every pair goes through skilled hands that understand the intricacies of fit, whether someone is at work, enjoying the slopes, or taking a leisurely evening stroll," she notes. Among the notable innovations from Synsam is an exciting collaboration with hockey legend Peter Forsberg. Teaming up with the factory’s designers, Forsberg has contributed to a stylish collection of acetate frames that reflect his own character while ensuring versatility for any setting—be it the hockey arena or urban streets. "It feels fantastic to create my own eyewear brand and witness its transformation into reality. I am immensely proud to present a collection that resonates with my personality. I hope these frames encourage others to refresh their eyewear collection," Forsberg remarked. The impact of this investment extends beyond production; it has significantly bolstered the local workforce in Jämtland, offering a range of job opportunities from assemblers to technicians and product developers. Production manager Jonas Lindgren highlights, "Our factory is a source of pride for us. Located amid breathtaking mountains, it stands as a high-tech operation where the future of eyewear is taking shape." As our lives grow increasingly digital, an alarming number of people have begun to realize they require improved vision support. Many unknowingly persist with incorrect prescriptions or outdated glasses, unaware of the residual effects on their daily activities. It has become crucial to stay attuned to signs that indicate it's time for an eye examination. For those considering an upgrade or new eyewear, Synsam's factory is not only a beacon of innovation but an essential element in cultivating a modern eyewear experience that balances form, function, and design. Related Sources: • Source 1 • Source 2