Revolutionizing Eyewear: Synsam's Innovative Manufacturing in Sweden

Inaugurated in 2022, Synsam's manufacturing and innovation center in Frösön, near Östersund, has made history as the Nordics' first large-scale eyewear production facility. This cutting-edge factory has quickly become one of the world's most advanced eyewear manufacturing sites, merging traditional craftsmanship with a contemporary design ethos. Håkan Lundstedt, CEO and Group President of Synsam, emphasizes the strategic advantages of manufacturing in Sweden. 'By producing locally, we can shorten lead times, adapt our assortment more swiftly, and maintain high and consistent quality. Ultimately, this investment is about creating better offers for our customers,' he explains. **Craftsmanship Inspired by Nature** In Frösön, the artisans at Synsam draw inspiration from the stunning landscapes of Northern Sweden. The frames of their collections, such as Jämtö and Isa Nord, reflect the colors of local forests and mountains, while their designs are functional for everyday use. The choice of materials also caters to the needs of active lifestyles, ensuring durability and comfort. Emilia Hallqvist, an assembler at the factory, shares her passion for the craft. 'Each pair of glasses goes through skilled hands. We care deeply about the details and understand how a pair of glasses should fit, whether at work, on the sledding hill, or during an evening walk.' **A Star-Studded Collaboration** One of Synsam's standout collections is a collaboration with hockey legend Peter 'Foppa' Forsberg. Partnering with Synsam's designers, Forsberg has developed a line of acetate frames that seamlessly blend character with practicality, tailored for everything from the hockey rink to urban life. 'Creating my own eyewear brand and seeing it come to life is incredibly satisfying. I am proud to present a collection that truly reflects my style,' Forsberg says, hoping to inspire others to enhance their eyewear wardrobe. **Boosting Local Employment in Jämtland** The Frösön facility has rapidly transformed the job market in the region, offering a variety of roles from assemblers and technicians to product developers. Production Manager Jonas Lindgren highlights the factory's significant impact on Jämtland's modern industry: 'We take pride in this factory. Nestled in the mountain region, it represents a high-tech operation where the glasses of the future are being developed.' **Meeting the Growing Demand for Eyewear** As digital work life becomes increasingly prevalent, many individuals are realizing the necessity of better eyewear. Many continue to wear outdated prescriptions without recognizing how it affects their daily lives. Eye care professionals emphasize the importance of regular eye exams, with various signs indicating when it’s time to update one’s vision aids. To book an eye exam, potential customers can follow suggested links for convenience. Overall, Synsam’s commitment to innovative eyewear manufacturing signifies a substantial step forward in the industry, combining local craftsmanship with modern technological advancements. This pioneering venture not only caters to the evolving needs of consumers but also enhances employment opportunities in the thriving Jämtland region. Related Sources: • Source 1 • Source 2