Revolutionizing Eyewear: Synsam's Modern Manufacturing Hub in Sweden

In 2022, Synsam inaugurated its pioneering production and innovation center in Frösön, Östersund, establishing the Nordic region's first large-scale manufacturing facility for glasses. This state-of-the-art factory combines top-notch modern technology with traditional craftsmanship, positioning itself as one of the world's leading eyewear manufacturing industries. Håkan Lundstedt, CEO and Group Chairman, emphasizes the strategic importance of local production: "When we manufacture in Sweden, we can shorten lead times, adapt the range more quickly, and ensure high and consistent quality. It is a strategic effort that ultimately translates into better offers for our customers." The factory not only signifies advanced industrial innovation but also embodies the spirit of northern Sweden. Within its walls, the elegant frames of the Jämtö and Isa Nord collections are crafted, drawing inspiration from the stunning landscapes of forests and mountains. The colors reflect the region's natural beauty, while the designs are created to accommodate the active lifestyles of everyday consumers. "Every pair goes through hands that really know their craft," says Emilia Hallqvist, an assembler at the Frösön facility. "The people who work here care about the details and understand how a pair of glasses should fit, whether it's for a day at work, a sledding hill adventure, or an evening stroll." In an exciting partnership, Synsam has collaborated with hockey legend Peter Foppa Forsberg to develop a collection that exemplifies both individuality and functionality. This unique line of acetate frames is designed for versatility, transitioning effortlessly between the hockey arena and urban settings. "It feels great to create my own eyewear brand and see it come to life. I am, of course, super proud to present a glasses collection that matches me," Forsberg remarked. His hope is that the frames will encourage many to refresh their eyewear selection. Furthermore, the establishment of the Frösön factory has proven vital for the local labor market, generating diverse employment opportunities. From assemblers to technicians and product developers, the facility has quickly embedded itself into Jämtland's modern industrial scene. Production Manager Jonas Lindgren expresses regional pride in their operation: "It is located in the mountains but is also a high-tech operation where the glasses of the future are emerging." As the demand for improved vision solutions rises, a growing number of individuals are recognizing their need for better eyewear. With workplaces becoming more digitalized, many may unknowingly be using glasses that do not provide the right prescription, which can significantly impact their daily lives. Experts recommend staying alert for signs that it is time to schedule an eye examination. For those starting their journey towards better vision, Synsam simplifies the process of acquiring eyewear with convenient rental options. Accessing quality optical care and stylish frames is now easier than ever. Whether through local manufacturing or innovative collaborations, Synsam continues to lead the way in crafting eyewear that enhances both vision and lifestyle. Related Sources: • Source 1 • Source 2