Revolutionizing Eyewear: The Rise of Synsam's Innovative Glasses Factory in Sweden

In a notable leap toward modernizing the eyewear industry, Synsam inaugurated its production and innovation center in Frösön, near Östersund, in 2022. This facility is recognized as the first large-scale manufacturing industry for glasses in the Nordics and stands out as one of the most advanced eyewear manufacturing operations globally. The integration of traditional craftsmanship with cutting-edge design has set a new standard in the sector. Håkan Lundstedt, CEO and Group Chief of Synsam, emphasized the strategic advantages of manufacturing locally. "When we manufacture in Sweden, we can shorten lead times, adapt the range faster, and ensure high and consistent quality. It is a strategic investment that ultimately concerns better offerings to our customers," he explained. **Craftsmanship with Northern Inspiration** At Synsam's state-of-the-art factory, the design of frames for notable collections such as Jämtö and Isa Nord is heavily influenced by the natural beauty of northern Sweden. The colors reflect the vibrant hues of forests and mountains, while the frames are crafted to accommodate the demands of everyday activities. The materials chosen are robust, ensuring they can withstand an active lifestyle. "Every pair goes through hands that really know their craft. The people who work here care about the details and know how a pair of glasses should fit – whether it's at work, on the sledding hill, or on an evening walk," said Emilia Hallqvist, an assembler at the Frösön facility. **A Star Collaboration** One of the factory's crowning achievements is its collaboration with hockey legend Peter Foppa Forsberg. Alongside Synsam's designers, he has contributed to the creation of acetate frames that meld unique character with functionality, suitable for both the hockey arena and urban settings. "It feels great to create my own eyewear brand and see it come to life. I am, of course, super proud to now present a collection that matches me. I hope the frames will inspire many to upgrade their eyewear wardrobe," Forsberg stated, reflecting on the process of developing his line of eyewear. **A Boost to Jämtland's Economy** The establishment of the factory in Frösön is more than just a manufacturing hub; it has significantly bolstered the labor market in the Jämtland region. A diverse range of professionals, from assemblers and technicians to product developers, finds employment in this facility, marking a new era for modern industry in the area. Production Manager Jonas Lindgren shared, "The factory is something we are proud of here. It is located right in the mountain world but is also a high-tech operation where the future's glasses are emerging." **Rising Demand for Quality Eyewear** As digitalization penetrates everyday life, the need for high-quality vision solutions is increasingly apparent. Many individuals find themselves in need of better glasses as they adapt to a more digital work environment, often unaware of how outdated prescriptions affect their daily tasks. Synsam encourages customers to book eye examinations and take advantage of their comprehensive offerings, reminding them of the importance of proper vision care. For those interested in enhancing their eyewear collection or simply seeking a new prescription, Synsam provides easy options including renting glasses, streamlining the process for customers. With a commitment to quality craftsmanship and innovative designs, Synsam is poised to redefine what eyewear means for today's consumers. Related Sources: • Source 1 • Source 2