Sustainable Fashion Insights: Building Your Timeless Wardrobe at MQ's New Store
As the leaves start to change and the chill of autumn sets in, many of us find ourselves pondering our wardrobe options. Do I really need that new winter jacket? Will that wool sweater complement my existing pieces? These are common questions shoppers face in an age where clothing consumption often outweighs necessity.
MHQ, a prominent fashion retailer, opens its latest store in MOODgallerian, Stockholm on October 25, and it aims to guide consumers toward more responsible shopping. Marcus Wennergrund, the purchasing manager for MQ's menswear, advocates for a basic wardrobe philosophy that helps customers reduce excess and embrace sustainability.
The concept of a basic wardrobe means curating a collection of versatile garments that can be mixed and matched to create numerous outfits. This approach not only benefits the environment by minimizing waste but is also kinder to your wallet. Wennergrund emphasizes that there is no universal 'basic wardrobe;' instead, each individual should tailor their collection based on personal style and long-term clothing needs.
"With just a few basic items, you can build a long-term foundation in your wardrobe," he states. His personal staples include jeans, solid-colored T-shirts, overshirts, and cotton sweaters. These pieces transcend trends and seasonality, making them perfect for layering and versatile wear.
Fashion experts at MQ also highlight the benefits of investing in quality pieces proven to last. Durable materials and timeless colors contribute significantly to a sustainable closet. For instance, Ylva Morud, the design and purchasing manager at MQ, emphasizes the classic suit as an invaluable addition to any wardrobe. The suit's versatility allows it to be seamlessly transitioned from a casual outing with sneakers and a T-shirt to a more formal office setting with a poplin shirt.
Moreover, Morud points out that clothes like the white cotton shirt embody the essence of a savvy wardrobe. Whether it's paired with structured pants for a formal look or relaxed jeans for something more casual, its adaptability shines in any setting.
Seasonless wardrobes are increasingly becoming an essential concept in sustainable fashion. Instead of creating distinct looks for different seasons, pieces that can be worn year-round are encouraged. For example, a fitted jacket may serve as outerwear during cool summer evenings while providing warmth in winter with a sweater underneath. Accessories can further enhance any outfit and give it a fresh twist.
Caring for your clothes is another key aspect of sustainability. Proper storage, like using broader hangers for coats and laying knitted sweaters flat, preserves their shape and longevity. Regular maintenance, such as using a wool comb to remove pilling without damaging the fibers, can extend the life of favorite garments significantly. Rolling clothes instead of folding them when packing can also minimize wrinkles and saving space.
With its grand opening in MOODgallerian, MQ offers technologies and smart services that align with sustainable fashion. For those wishing to streamline their wardrobe, the Personal Shopper service offers tailored advice and support to build a beloved collection over time. Customers can also benefit from the MQ second-hand initiative, which allows them to donate unworn clothing and receive vouchers for future purchases. And for those with denim items that have started to fade, the 100B program offers a recoloring service that gives old jeans a new life.
As MQ prepares to welcome shoppers to its new store, it stands as a beacon for sustainable fashion in Stockholm. With an emphasis on timeless design, quality clothing, and practical advice, MQ aims to help build wardrobes that echo the values of longevity and responsible consumption. The autumn season doesn’t only mark a time for new fashion trends; it’s an opportunity to embrace a mindful approach to our clothing choices and invest sustainably in pieces we can treasure for years to come.
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