Sydney Sweeney's Controversies Continue: From Hollywood Sign Stunt to Bathwater Soap

Sydney Sweeney, the breakout star of Euphoria and The Assistant, finds herself at the center of a whirlwind of controversies yet again. As she gears up for the highly anticipated third season of Euphoria scheduled to premiere in April, Sweeney has managed to draw attention for all the wrong reasons. This time, she faces potential legal trouble after a stunt that involved hanging bras from the iconic Hollywood sign in Los Angeles. In an eyebrow-raising video shared by Sweeney herself, she can be seen alongside a group dressed in black hoodies hanging lingerie from the sign under the cover of night. This act is part of the promotional campaign for her newly launched lingerie brand, SYRN, which she introduced earlier this week with an eye-catching advertisement featuring herself as the model. However, the Hollywood Chamber of Commerce has confirmed to the LA Times that neither Sweeney nor her production company, Persuasion Pictures, had obtained the necessary permissions for this audacious act. "It has not been authorized by the Hollywood Chamber of Commerce, nor were we aware of it," said the Chamber's president. While Sweeney reportedly requested a filming permit from FilmLA to shoot near the sign, that alone isn’t sufficient since the sign is owned by the Chamber of Commerce. It is worth noting that the Hollywood sign is located within a fenced area that restricts public access, so climbing or altering the sign is illegal, leaving Sweeney exposed to possible legal repercussions. This latest incident is just one in a series of controversies surrounding Sweeney this year. Earlier, she drew criticism for her involvement in an advertisement for American Eagle, where she was featured with the phrase "Sydney Sweeney has great jeans.” This line sparked intense backlash, as many social media users pointed out a phonetic similarity to a racially charged term, leading the controversy all the way up to the White House. American Eagle, on its part, maintained that they were simply promoting quality denim with one of Hollywood's most popular faces. Before these recent incidents, Sweeney had also stirred up significant controversy when she launched a natural soap made from her bathwater called "Sydney's Bathwater Bliss," meant specifically for men, through Dr. Squatch. The product sold out within minutes but led to widespread criticism, especially as Sweeney has previously highlighted the sexualization she’s experienced in the industry. In a defense of herself during a Wall Street Journal interview, Sweeney noted the supportive comments predominantly came from women who appreciated the concept, which she found interesting, especially in light of the marketing surrounding Jacob Elordi's own bathwater-themed candle that became a viral sensation. While Sweeney's business ventures have certainly put her in the spotlight, they have not come without consequence. As her string of controversies continues, fans and critics alike are left to ponder the implications of her audacious marketing strategies and the stirring debates they ignite within popular culture. All eyes are now on how this latest scandal will unfold, especially as she prepares for the return of one of HBO's biggest hits. Related Sources: • Source 1 • Source 2