The Future of Car Customization: BMW's ConnectedDrive Digital Services

In the evolving landscape of automotive technology, the concept of buying or subscribing to digital services in a car is gaining traction, especially among premium manufacturers like BMW. Their ConnectedDrive system offers a flexible approach to vehicle features, allowing users to activate services after the point of purchase, often through over-the-air updates. This innovation is reshaping the way consumers interact with their vehicles, providing convenience and personalization like never before. Roger Engeros, the Nordic Sales and Marketing Manager for BMW ConnectedDrive, emphasizes the multiple advantages this model offers, particularly for used car buyers. Traditionally, the features integrated into a car were set at the time of purchase, often limiting options for second-hand buyers. However, with BMW’s ConnectedDrive, new owners can activate features that the original owner may have opted out of. This flexibility facilitates a higher level of customization, enabling users to tailor their driving experience according to their unique needs and preferences, even after the vehicle has changed hands. For instance, consider the Driving Assistant Plus system—an advanced driver assistance feature that enhances safety and convenience on highways and in traffic jams. For long-distance drivers, this technology could be seen as a necessity. Conversely, urban drivers might not prioritize it during the initial purchase. With BMW's digital services, features like this can be activated temporarily for long trips or purchased permanently if circumstances change. In addition to the Driving Assistant Plus, BMW ConnectedDrive offers a variety of other features, including parking assistants, speed camera warnings, remote vehicle control through an app, and high beam assistance. All these services can be added to a vehicle post-purchase as long as the car is equipped with the relevant technical specifications. This modular approach to car customization also has implications for resale value. New car buyers can feel reassured that their decisions on optional features will not drastically affect the resale price. Buyers of used cars, too, are granted more freedom in their selection process. They can choose a model based on other criteria such as performance or appearance, with the knowledge that the necessary features can be added later. As BMW continues to innovate within the ConnectedDrive ecosystem, consumers can enjoy a more modern driving experience. The ability to adapt and enhance one's vehicle not only keeps it technologically relevant longer but also enriches the overall ownership experience. The future of car ownership is indeed evolving, with digital services leading the charge towards a more user-focused, adaptive experience. BMW's ConnectedDrive exemplifies how automotive manufacturers can keep pace with consumer expectations, paving the way for a more personalized vehicle ownership journey. Related Sources: • Source 1 • Source 2