Unlocking Customization: How BMW ConnectedDrive is Redefining Car Ownership

In an age where technology is rapidly evolving, the automotive industry is not lagging behind. One of the latest trends is the ability to buy or subscribe to digital services for vehicles, a relatively new concept that allows car owners to access features and services on-demand, rather than being limited by the configurations chosen at the time of purchase. BMW has made significant strides in this area through its ConnectedDrive system, which offers a variety of services and features that can be activated as needed. According to Roger Engeros, the Nordic sales and marketing manager for BMW ConnectedDrive, the innovative setup provides multiple benefits, particularly for those purchasing used cars. "Customers who buy a used car can activate features that the first owner chose not to include," Engeros explains. This flexibility enables buyers to personalize their vehicle and gain access to desired features at any point in their ownership experience. For instance, consider the driver assistance system called Driving Assistant Plus. This feature excels at steering, braking, and accelerating on motorways and during traffic jams. For long-distance drivers, the functionality may appear to be a worthwhile investment, whereas city dwellers may not recognize it as an immediate necessity. However, with digital services, users can choose to activate the driving assistance for a temporary period, such as before a holiday road trip, or opt for a permanent subscription if their needs evolve over time. Moreover, several other features, including the parking assistant, speed camera warning, remote control via app, and high beam assistant, can also be added later, provided the vehicle meets the necessary technical requirements. This flexibility in purchasing features also leads to noteworthy implications for resale value. New car buyers can take comfort in knowing that they won’t miss out on essential options, ensuring that the level of equipment does not significantly affect the vehicle's future resale value. Additionally, for used car buyers, the purchasing decision need not hinge on pre-installed features, as services can be selected and subscribed to according to individual needs. Ultimately, these advancements in digital services are allowing car owners to keep their vehicles modern and capable for longer periods while creating a more personalized driving experience. As automotive technology continues to develop, services like BMW ConnectedDrive may pave the way for a more tailored ownership experience, transforming how consumers interact with their vehicles. Related Sources: • Source 1 • Source 2