Unlocking Customization: The Evolution of BMW's ConnectedDrive Digital Services

In the world of automotive innovation, the concept of purchasing or subscribing to digital services in cars is gaining unprecedented traction. Traditionally, buyers selected all desired features at the point of purchase. However, advancements in technology now enable car owners to activate new features post-purchase, frequently through over-the-air updates. BMW, with its ConnectedDrive system, is at the forefront of this transformation, offering a suite of services that can be acquired or rented as needed. Roger Engeros, the Nordic Sales and Marketing Manager for BMW ConnectedDrive, speaks to the benefits of this modern setup, particularly for individuals buying used cars. "Customers who buy a used car can activate features that the first owner did not choose to include. This allows for customization of the car and access to the features one wants even afterwards," Engeros explains. Consider the example of the Driving Assistant Plus, which is designed to enhance safety and convenience by steering, braking, and accelerating in varied driving conditions, such as highways and traffic jams. For those who frequently embark on long-distance journeys, this feature can be invaluable. On the other hand, urban drivers may find it less essential. With BMW's digital services, users have the flexibility to activate this function temporarily—ideal for those embarking on a lengthy road trip—or to purchase it permanently should their driving needs evolve. Furthermore, a range of additional functionalities—including parking assistants, speed camera warnings, remote control via app, and high beam assistants—are also available for post-purchase activation, contingent upon the vehicle's technical capabilities. This shift also holds significant implications for the resale value of vehicles. Buyers of new BMWs can rest easy knowing that they need not fret about omitting critical options during their initial purchase; the resale value is less likely to be significantly impacted by their choice of installed features. Likewise, those in the market for used cars will find that their selections can be less constrained by pre-installed features, as services can be adjusted to meet their needs. The convenience and flexibility offered by BMW's ConnectedDrive system means that vehicles can remain modern and functional for longer durations, tailored to the specific demands and preferences of their owners. The future of car ownership is not just about what is installed; it’s about what can be made available, when needed. Related Sources: • Source 1 • Source 2