Unlocking Flexibility: BMW ConnectedDrive's Digital Services Transforming Car Ownership

In an era where technology seamlessly integrates into our daily lives, buying or subscribing to digital services within vehicles is rapidly gaining traction. One of the leading manufacturers in this transformational shift is BMW with its innovative ConnectedDrive system. This approach allows car owners to activate a range of services and features well after their initial purchase, predominantly via over-the-air updates. Roger Engeros, BMW's Nordic sales and marketing manager for ConnectedDrive, highlights several advantages of this revolutionary setup, particularly for those purchasing used cars. "Customers who buy a used car can activate features that the first owner did not choose to include. This allows for the car to be customized to access the desired features even afterwards," he explains. This newfound flexibility is particularly beneficial for features that might not appeal to every driver. For instance, the driver assistance system, Driving Assistant Plus, enhances safety by automatically steering, braking, and accelerating on highways and in traffic jams. For frequent long-distance travelers, this is likely a must-have; however, city drivers may see it as non-essential. With BMW's digital services, drivers can opt to activate this feature temporarily for long road trips or choose to purchase it permanently if their needs evolve. Beyond Driving Assistant Plus, BMW offers several other convenient features such as parking assistance, speed camera warnings, remote control via the app, and high beam assistance that can be retrofitted to vehicles where the necessary technical prerequisites exist. This flexibility has positive implications for both new and used car buyers. New car purchasers can rest easy knowing they won't overlook crucial options, while the resale value of a car isn’t as heavily impacted by its initial equipment level. Selling a used car becomes easier, as prospective buyers can tailor their vehicle with the features they wish, rather than being limited to what was originally installed. Ultimately, these digital services facilitate a modern driving experience, enabling car owners to upgrade their vehicles continuously. The shift towards customizable features within the automotive industry signifies a move that prioritizes customer satisfaction in a world where adaptability is key. Related Sources: • Source 1 • Source 2