Unlocking Possibilities: The Flexibility of BMW ConnectedDrive

In today's fast-evolving automotive world, the concept of purchasing or subscribing to digital services in cars is becoming increasingly prevalent. One of the leading manufacturers embracing this trend is BMW, with its innovative ConnectedDrive system. This platform enables consumers to activate a variety of services and features based on their needs, often through over-the-air updates. Roger Engeros, the Nordic Sales and Marketing Manager for BMW ConnectedDrive, emphasizes the numerous advantages that this approach offers, especially for used car buyers. "Customers who purchase a used car can activate features that the initial owner may have opted out of, allowing for customization and access to desired functionalities at any point," Engeros states. This flexibility is particularly compelling in a market where buyers prioritize personalization and convenience. One of the standout examples is the Driving Assistant Plus feature. This system can steer, brake, and accelerate for the driver, making it invaluable for long-distance travel or navigating through dense traffic. Yet, it may not be a necessity for city dwellers who typically experience shorter commutes. With the capability to activate this feature temporarily—such as before a lengthy road trip—drivers can tailor their car's functionalities to their lifestyle as needed. Permanent activation is also an option for those who find that their needs change over time. Beyond driving assistance, BMW ConnectedDrive offers a spectrum of other services that can be activated post-purchase, including parking assistance, speed camera warning systems, remote control via mobile applications, and high beam assistants. Consumers can seamlessly add these features later, provided their vehicle meets the necessary technical specifications. Engeros points out that this adaptive service model can significantly influence the resale value of a vehicle. New car buyers are relieved from the burden of remembering every single option at the time of purchase, as they can upgrade their vehicles later without the fear that their car's trade-in value will suffer. Similarly, used car buyers are no longer restricted in their search based on the features pre-installed by previous owners. This means that the choice of car can be made based on preference rather than existing capabilities. The possibility to purchase or subscribe to features as required not only keeps vehicles current but also extends the lifespan of the car in a rapidly advancing technological landscape. As we continue to embrace the digital era, systems like BMW ConnectedDrive represent a shift towards greater consumer control, making modern driving more accessible and customizable than ever before. Related Sources: • Source 1 • Source 2