Unlocking Possibilities: The Future of BMW's ConnectedDrive Services

The automotive industry is entering a new era where the line between traditional vehicle features and digital services is becoming increasingly blurred. One of the brands leading this transformation is BMW, through its innovative ConnectedDrive system. This platform not only encompasses a range of in-built technologies but also allows car owners to buy or subscribe to various services long after their initial vehicle purchase. The concept of purchasing digital services for cars is still in its infancy. Traditionally, consumers would finalize their vehicle's features at the time of purchase, leaving little room for customization later on. However, thanks to over-the-air updates, features can now be activated or deactivated even after the car has left the showroom floor. According to Roger Engeros, Nordic sales and marketing manager for BMW ConnectedDrive, this flexibility holds numerous advantages, particularly for buyers of used cars. "Customers who buy a used car can activate features that the first owner opted not to include. This makes it possible to customize the car and access the features one wants even afterwards," he explains. Take, for instance, the Driving Assistant Plus, a comprehensive driver assistance system that can steer, brake, and accelerate on highways and in traffic jams. For individuals who frequently undertake long-distance journeys, this feature can provide significant comfort and support. However, city drivers may find it less appealing. Digital services now offer the luxury of activating this function temporarily, for instance, prior to long vacation trips, or opting for a permanent purchase should driving needs evolve. In addition to the Driving Assistant Plus, BMW's ConnectedDrive allows for the addition of several other functionalities post-purchase, such as a parking assistant, speed camera warnings, remote control via app, and high beam assistant, as long as the vehicle possesses the requisite technical capabilities. This shift in the automotive digital landscape also has implications for vehicle resale values. The uncertainty of forgetting an essential option when ordering a new car is alleviated, reducing concerns about equipment levels affecting resale worth. For used car buyers, this means that the decision-making process no longer hinges on the previously installed features of a vehicle. Instead, they can focus on vehicles best aligned with their personal preferences, safe in the knowledge they can enhance the vehicle later. The ability to obtain digital services gives BMW owners a sense of assurance: their vehicle can remain cutting-edge as technology advances and personal needs shift over time. This focus on providing a customizable and modern driving experience stands as a testament to the progressive nature of consumers today, paving the way for a continuously evolving automotive landscape. As vehicles become more intelligent, connected, and personalized, BMW's ConnectedDrive offers a glimpse into a future where ownership transcends the initial purchase, allowing drivers to shape their experience long after they've driven off the lot. Related Sources: • Source 1 • Source 2