Unlocking Potential: How BMW's ConnectedDrive is Redefining Vehicle Ownership

The automotive landscape is rapidly evolving, with digital services in vehicles transforming the ownership experience. One of the key players in this innovative approach is BMW, which offers a robust suite of features through its ConnectedDrive system. This system allows customers to buy or subscribe to services after their initial vehicle purchase, a relatively new concept in the industry. Roger Engeros, the Nordic Sales and Marketing Manager for BMW ConnectedDrive, highlights the major advantages of this setup, particularly for those purchasing used cars. "Customers who buy a used car can activate functions that the first owner chose not to include," he explains. This flexibility empowers buyers to customize their vehicles even post-purchase, ensuring they have access to desired features long after they drive off the lot. For instance, consider the Driving Assistant Plus system, a sophisticated feature that can steer, brake, and accelerate in various driving conditions such as highways and heavy traffic. For frequent long-distance drivers, this service can be invaluable. Conversely, city dwellers might find it less critical. With ConnectedDrive, customers can opt to activate this feature temporarily for road trips or purchase it permanently as their needs evolve. Moreover, the opportunity to add other functionalities—including parking assistance, speed camera warnings, remote app control, and high beam assistance—post-purchase (provided the vehicle meets technical requirements) further enhances the customization experience. This innovation not only eases the purchase of new vehicles by removing the stress of selecting every possible option, but it also positively influences the resale value of cars. Buyers of new vehicles can rest assured that they won't be penalized for missing features initially. Similarly, buyers of used cars are not constrained to the pre-installed options, allowing them to make decisions based on preferences rather than pre-existing features. The ability to subscribe or purchase services as needed means that vehicles can 'stay modern' longer, appealing to a market increasingly interested in customization and up-to-date technology. As the automotive sector continues to embrace the digital age, BMW's ConnectedDrive stands out as a prime model for enhancing user experience and satisfaction through flexibility and advanced technology. Related Sources: • Source 1 • Source 2 • Source 3