Unlocking Potential: How BMW's ConnectedDrive is Revolutionizing Car Ownership

In a rapidly evolving automotive landscape, the concept of buying or subscribing to digital services in cars is making waves. No longer are consumers bound by the initial equipment choices made at the time of purchase; now, features can be activated later through innovative over-the-air updates. Among the industry leaders in this development is BMW, particularly with its ConnectedDrive system that offers a suite of services and functions that can be purchased or rented as needed. Roger Engeros, Nordic Sales and Marketing Manager for BMW ConnectedDrive, emphasizes the numerous advantages this flexibility brings, particularly for the used car market. "Customers who buy a used car can activate features that the first owner did not choose to include. This allows you to customize the car and access the features you want even afterwards," Engeros explains. Consider the Driver Assistance System, Driving Assistant Plus, which can autonomously steer, brake, and accelerate on highways or in traffic jams. For those who frequently embark on long drives, this feature may be essential. However, city dwellers may not deem it necessary on a daily basis. This is where digital services shine – users can temporarily activate features when needed, such as before a lengthy road trip, or opt for permanent activation if their driving habits change. Additional functions, including parking assistance, speed camera warnings, remote control via app, and high beam assistance, can also be added later, provided that the vehicle has the requisite technical capabilities. This adaptability contributes significantly to the potential resale value of the vehicle. For buyers of new cars, this means a lesser worry about missing out on essential options at the point of sale, ensuring that their vehicle's resale value is not adversely affected by the level of built-in equipment. Buyers focused on pre-owned vehicles can rest assured that their decision won't be dictated solely by existing features. Instead, they can tailor their driving experience to their preferences, keeping their vehicles modern for longer. The flexibility embedded in BMW's ConnectedDrive emphasizes a future where car ownership is not just about possession, but about continuous customization and evolution in line with consumer needs. As more technological advancements roll out across the industry, it is evident that services like those offered by BMW are setting a standard for future vehicle design and consumer experience. Related Sources: • Source 1 • Source 2