Unlocking Potential: The Future of Customization with BMW ConnectedDrive

In today's fast-paced automotive world, the concept of purchasing or subscribing to digital services in vehicles is gaining traction, particularly with manufacturers like BMW leading the charge through its innovative ConnectedDrive system. This allows car owners to add features and services post-purchase, often via over-the-air updates, heralding a new era in vehicle customization. Roger Engeros, the Nordic sales and marketing manager for BMW ConnectedDrive, emphasizes the numerous advantages of this approach, especially for those purchasing used cars. Traditionally, prior owners of vehicles would choose specific features when they bought their car, which could limit the options available for subsequent buyers. With ConnectedDrive, that limitation is a thing of the past. Customers who purchase a used BMW can activate features that were previously neglected by the first owner, resulting in a more tailored driving experience. Take, for instance, the Driving Assistant Plus system. This invaluable feature can control steering, braking, and acceleration during highway driving or in heavy traffic – an indispensable tool for long-distance travelers. Yet, for those who mainly navigate city roads, this advanced assistance may not seem essential. With BMW's digital services, drivers can choose to activate this feature temporarily for long trips or decide to purchase it outright as their needs evolve. But that’s just the beginning. The ConnectedDrive system also opens the door to a variety of helpful functions that can be added later, contingent on the vehicle's technical capabilities. Features such as parking assistance, speed camera warnings, remote control via the BMW app, and high beam assistance can be enabled at the owner's discretion. This flexibility goes beyond mere convenience; it also significantly impacts resale value. Buyers of new BMWs can rest easy knowing that they don't have to heavily weigh their decisions on every available option at the time of purchase. The resale value of their vehicle is less susceptible to depreciation based on its initial features since enhancements can be made later. For individuals considering a used BMW, the vehicle selection is not constricted by pre-installed features, thereby broadening the possibilities that fit personal preferences. As digital services become more integral to the driving experience, the ability to customize and modernize vehicles post-purchase signifies a shift in how we view car ownership. The BMW ConnectedDrive system epitomizes this new paradigm, allowing cars to remain contemporary and relevant throughout their lifecycle, irrespective of when they were purchased. As automotive technology continues to advance, the demand for adaptability and personalization will only grow, making systems like ConnectedDrive essential for both manufacturers and consumers alike. Related Sources: • Source 1 • Source 2